Campaign design | seek to sea change
An environmental campaign seeking to raise awareness around Ocean Acidification
Seek to Sea Change sponsored by Worlds Ocean Day and Surfing Australia is a hypothetical campaign developed to bring visibility and importance to the subject of Ocean Acidification, through a captivating yet informative approach. Seek To Sea Change aims to educate the public on the subject through it’s captivating and lively graphics and it’s witty play on words. A variety of original illustrations were developed and designed for the campaign in order to emphasise the invisibility of Ocean Acidification and provoke a sense of curiosity on the topic. The campaign is promoted through a variety of platforms print promotion, online promotion through it’s website, Facebook and Instagram account, and a variety of merchandise for Seek To Sea Changes events and OA protests.